These two pieces of marketing material should seamlessly complement one another. In 2019, understanding how LinkedIn and your resume play off each other is increasingly important. And if you work for Google, Apple or Bain Capital, you shouldn't assume the reader automatically knows how big the company is or how much it's worth off the top of their head. But did you know a brief one- or two-sentence description of the company is equally important? Think of what the reader needs to know before they are asked to read about your details or accomplishments.įor instance, if the company you are a chief operating officer of is a $720 million global industrial manufacturer with 16 offices and 600 employees in the U.S., Asia Pacific and the UAE, those points are crucial before your reader can contextualize your accomplishments. In your career narrative, providing the company name, dates you worked there, and your title is obviously important. This may include advanced degrees or certifications you have, media exposure, speaking engagements, authored books or whitepapers or other thought leader-type points, awards, recognitions and board appointments. ![]() Set the perception by supporting the above information with some exciting career wins. In addition, consider valuable information such as your breadth of oversight (regional, national, global) and the amount of profit and loss you have managed. Be clear and suggest as much as you can, including titles, industry and size of the company (startup, mid-cap, large multinational corporations and so on). This is where you suggest to your audience where you want to go. The top of your executive resume’s first page is considered prime real estate. ![]() Use those key points as a guide to write your resume. How does one interject the kind of objectivity needed in a marketing document? Use a self-guided method that works well, such as the following: Find a couple ideal job positions online or through a recruiter. After all, you have accomplished so much and had such an exciting journey. One of the most difficult things about writing your C-level resume yourself is knowing what to say and what to leave out. You will also find this to be a great leadership management tool as you track your accomplishments. Always begin at the end and work backward. ![]() Multiple bullets that begin with the action or activity are hard to read and do not set the correct perception. Most importantly, remember to script all your accomplishments so that they begin with the metric or impact. Your top accomplishments should reflect the three to five key "superpowers" you offer as value points (think divisional turnarounds, digital transformations, mergers and acquisitions, strategic growth plans and so on).
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